Welcome to The Sporting Life Co
About US
Our Products
Our Products
The Sporting Life Company is rooted in the enduring traditions of the country lifestyle. Founder John Scheidt, a graduate of the Parsons School of Design, brings a curated eye to the brand, backed by a lifetime of stewardship.
As co-owner of the historic Stonecroft Farm, John is a triple Hall of Fame breeder of World and National Champion
The Sporting Life Company is rooted in the enduring traditions of the country lifestyle. Founder John Scheidt, a graduate of the Parsons School of Design, brings a curated eye to the brand, backed by a lifetime of stewardship.
As co-owner of the historic Stonecroft Farm, John is a triple Hall of Fame breeder of World and National Champion horses. His passion extends to the dog ring, where he has produced winners at both Westminster and Crufts. This legacy of discernment—from breeding champions to building sporting art collections—guides the aesthetic of The Sporting Life Company.
Our Products
Our Products
Our Products
The Sporting Life Company is devoted to sourcing the rare and exceptional—objects that embody the enduring elegance of the country estate aesthetic. Our curated selections celebrate the sporting life in all its forms, with a particular reverence for the equestrian world, distinguished canine pursuits, gardens, game birds, and conservatio
The Sporting Life Company is devoted to sourcing the rare and exceptional—objects that embody the enduring elegance of the country estate aesthetic. Our curated selections celebrate the sporting life in all its forms, with a particular reverence for the equestrian world, distinguished canine pursuits, gardens, game birds, and conservation traditions.
Our collections encompass fine antiques, bespoke accessories, and museum-quality artwork for both home and stable, alongside exceptional antique sporting jewelry of notable provenance and character. Each piece is chosen for its craftsmanship, history, and quiet distinction.